Luciano Dolenc is a distinguished executive with over 30 years of experience in bringing cutting-edge technology to Latin America, demonstrating over the course of his career a profound ability to drive market penetration and business growth in the region. As Regional Sales Executive for Cloudera, he established and expanded operations across multiple countries including Mexico, Colombia, Chile, Argentina, and Brazil. Under his leadership, Cloudera achieved remarkable growth, escalating from zero to USD 18 million per year by the end of his 4th year there. Luciano’s strategic vision was pivotal in developing and implementing go-to-market strategies through channels and partnerships, significantly enhancing the company’s presence and customer base in key verticals such as financial services, telecommunications, retail, and government.
Prior to his role at Cloudera, Luciano served as the Sales Director at Elastic, where he was responsible for developing new markets with Managed Service Providers (MSPs) and strategically planning the creation of local entities. His direct reporting to the Vice President of Business Development and his strategic initiatives helped Elastic to strengthen its market position in Latin America, leveraging advanced services in an outsourcing model. This role underscored his capability to navigate complex market dynamics and foster significant business relationships, further establishing his reputation as a skilled market expansion strategist.
Earlier in his career, Luciano also made significant contributions as the Country Manager for SCO in the late 90s, where he was instrumental in doubling the revenue generated in Brazil compared to Mexico, and establishing Brazil as a dominant player in the banking and retail markets. His strategic foresight and leadership in forming aggressive partnerships with major integrators like IBM, Unisys, and HP/Compaq were crucial in achieving exponential sales growth. Luciano Dolenc’s extensive experience and proven track record make him an invaluable asset as an Advisory Board Member at BlueYeti, where his deep understanding of the Latin American market and expertise in introducing innovative technologies will drive the