Our belief is that the modern data stack should be designed and implemented to keep your knowledge workers in the “flow” and connected to the most important heartbeat of your business, the data pulsing through all of the systems.
Data comes in all sizes and many velocities and we are familiar with it all. Our goal is to help you drive the complexity out of managing your data into whatever may be useful and drive results for your business be that anything from streaming analytics, machine learning, business intelligence, RAG, and AI applications.
We’ve worked with one another for many years and enjoy doing so, we hope that you will enjoy working with us.
Marcelo has been involved in IT for 27 years; having received his first computer (an IBM XT) at 12 years old, he began learning gwbasic programming with dBase database. Years later he was maintaining Toyota’s high availability Oracle Database clusters to keep the production lines running 24×7. Later, he would manage the data platform of Almundo.com travel agency on new cloud technology with Amazon Web Services using infrastructure as code.
More recently, Marcelo was the chief architect and head of data at a multi-million-user-per-month super app “Rappi” that was experiencing hyper-growth and intense requirements on the full spectrum of data including data engineering, data science, growth marketing, near-real-time analytics, streaming analytics and all sorts of cutting edge use cases featuring latest data technologies and methodologies. After this, many companies hired him as an advisor or contractor to replicate the data stack on Rappi.
Most importantly, Marcelo has seen what works and what not in complex scenarios. He has a philosophy focused on effectiveness, efficiency and business value, to ensure that technology delivers real value to the business.
As a young boy, Marcelo pondered if he could potentially create AI with IF-THEN statements. Now, with the potential that the modern data stack represents, Marcelo can finally help usher in the future he anticipated as a young boy.
Fred has been an executive in technology sales since 2010 when he started by helping Tableau Software land and expand their first clients in Latin America. In short order, he built a multi-million ARR business. Fred was inspired by Christian Chabot, Chris Stolte, and other Tableau executives in the transformational potential of democratized data access to change the world.
Fred was able to run the same play at Snowflake, Inc., helping the unknown technology land its first enterprise customers in the region beginning in 2018. It was with the rapid proliferation of Snowflake that the true realization of democratized data was made possible and a modern data stack could emerge. Along the way, Fred was able to change the trajectory of his financial life by participating in two headline IPOs while he developed his career focused on data.
Fred has been able to be involved in data projects that ran the full spectrum from cutting-edge, fully digital-native companies to the industry giants executing full-scale modernization by transitioning to the cloud and the modern data stack. With the advent of the modern data stack and AI around the corner, Fred is excited to not only help companies realize the business value that will propel their missions but also to build a services 6company that will be an on-ramp onto a different trajectory for aspiring data professionals.
As a young man in Colombia, Raul Hernandez always knew that he would be a businessman. He focused diligently on what kinds of skills were necessary and saw the world of software as a service as a very valuable competitive advantage for businesses.
Having worked as a business analyst, he came across a technology that focused on asset management and became certified so that he could sell it. He partnered with an existing service provider and expanded their operations into Colombia, building a $3 million dollar business in Colombia while expanding the entire business to new territories, and growing revenues from $3 to more than $10 million before exiting.
Part of what drove the expansion was Raul’s early recognition that visual analytics and modern data tools would become a competitive advantage for many companies. He began representing Tableau Software in 2012 and was instrumental in their rapid expansion in the Andean region. Raul’s company had a successful exit in 2023.
Raul is excited to take on the next challenge, building a modern data stack center of excellence focused on the modern data stack that will provide an extremely valuable competitive advantage to the companies smart enough to invest and execute well.
