WE ARE PASSIONATE ABOUT DATA
We’re a team who share’s a serious passion for data technology and have been at the forefront of Modern Data Stack technologies before they had the snazzy name.
Business Value from your Data
Our belief is that the modern data stack should be designed and implemented to keep your knowledge workers in the “flow” and connected to the most important heartbeat of your business—the data pulsing through all of your systems.
Data comes in all sizes and many velocities and we are familiar with it all. Our goal is to help you drive the complexity out of managing your data into whatever may be useful and drive results for your business.
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2023
Founded
Our Mission
To be the Modern Data Stack Center of Excellence, helping mid-market companies realize the full potential of their data investments through expert guidance, proven frameworks, and zero-drama execution.
Be Excellent in delivery of our services
Our Values
These values guide every interaction, every project, and every decision we make.
No Ego, No Drama
We show up prepared, speak in plain English, and back opinions with data. If something breaks, we own it, fix it, and document the lesson learned.
Business Value First
Technology is awesome, but at the end of the day all technologies are just tools. We have the expertise within our small teams to unlock the business value from those tools in the most efficient way possible.
Excellence in Delivery
Our consultants are battle-tested—former enterprise architects, security analysts, and BI leaders who chose BlueYeti because execution excellence beats corporate politics.
Deliver technological simplicity aligned to business value
We translate complex data technologies into simple, business-focused solutions. Our approach strips away unnecessary complexity, delivering clear value that drives real business outcomes and empowers business users at every level.
Leadership Team
We’ve collaborated alongside one another in successful endeavors for many years, and now we’re focused on bringing that battle-tested expertise and proven collaboration directly to our customers’ most critical data challenges.
Frederick DeWorken
Fred enables organizations to turn data into a practical, repeatable engine of business value, drawing on a decade-plus track record in technology sales and data modernization. Beginning in 2010 at Tableau Software, he landed and expanded the company’s first clients across Latin America and built a multi-million ARR business. He later applied that playbook at Snowflake starting in 2018 to land Snowflake’s first enterprise customers in the region. Fred also participated in two headline IPOs while building his career in data, and has participated in projects spanning cutting-edge digital-native companies to industry giants migrating to the cloud and the modern data stack. That combination of field experience, go-to-market know-how, and hands-on operational playbooks shapes BlueYeti’s approach to faster, lower-risk adoption, talent pathways, and readiness for Generative AI.
Raul Hernandez
Raul brings market-aware leadership across Latin America and a founder’s operational discipline to scaling modern data initiatives. Raised in Colombia with an early focus on business and SaaS, he worked as a business analyst, became certified in an asset-management technology, and partnered with a service provider to expand operations into Colombia, building a $3M business and growing the wider company from $3M to over $10M before exiting. Raul represented Tableau across the Andean region beginning in 2012 and played a central role in its rapid regional expansion. That blend of local market insight, commercialization experience, and a successful 2023 exit informs BlueYeti’s LATAM strategy, including localized deployments, capability building, and repeatable operating models that accelerate adoption and deliver measurable business outcomes.
Michael Kravec
Michael converts complex data and AI technology into clear, measurable business outcomes by combining deep technical roots with GTM and sales-engineering leadership. A founding member and CSO at BlueYeti, his career began in the early 1990’s designing data-collection solutions that optimized manufacturing and saved organizations millions. He moved from machine-vision systems into data-driven decision making, pioneering IoT and SCADA use cases, and later focused on Sales Engineering and GTM strategy, helping scale Tableau from $13M to $850M in revenue and closing technical deals with Fortune-50 companies. Michael also founded a Sales Engineering Center of Excellence at Alteryx and now oversees U.S. technical sales, strategic vendor relationships, certification programs, and thought leadership at BlueYeti, ensuring technical projects produce reliable ROI and operational impact for the customer.
Jessica Zuñiga
Jessica brings academic rigor and practical governance experience to making data and AI safe, secure, and operational at scale. A Certified Data Management Professional (CDMP) with a Master’s in Cybersecurity, she teaches at Tecnológico de Monterrey and EGADE Business School and has led large, cross-functional teams across Data Engineering, Governance, and Business Intelligence. As founder of Hablemos de Gobierno DATA & AI and Vice President of Education for DAMA Mexico, Jessica has championed a data-driven culture across Mexico and Colombia. At BlueYeti she anchors data strategy and governance, translating frameworks into pragmatic policies, secure architectures, and AI-readiness practices that make initiatives auditable, sustainable, and ready to deliver business value.
Our Vision
What drives us forward as we build the future of data-driven organizations.
Democratization of Trusted Data
Making data accessible and actionable throughout the organization.
AI-Ready Organizations
Building foundations that enable transformational AI capabilities.
Excellence Without Drama
Delivering world-class results through principled execution.
Career Transformation
Creating opportunities for data professionals to reach new heights.
Partner Ecosystem
Strategic partnerships with leading Modern Data Stack vendors to deliver best-in-class solutions for our clients.
Primary Partners
Collaboration Partners
Contextual.ai
ALTR Security
Myota
Ready to Work Together?
Join the mid-market innovators who trust BlueYeti to accelerate their data and AI initiatives. Let’s discuss how we can help you scale new peaks.
